The brand discovered that brides were purchasing different styles of Adrianna Papell dresses in the same color family and mixing & matching them. They would post their wedding photos on instagram.
This ultimately changed their mind on how they Adrianna Papell sells bridesmaid dresses. A bridal page lets the user shop by style and color family with shoppable Instagram content as inspiration for the many looks they could create with their bridesmaids.
The product detail page has areas to showcase the careful attention to details like fabric beading to ensure customers understand the level of quality they are getting with each dress or garment.
Robust product reviews and areas for user-generated content give the customer confidence in their purchase.