Art Direction & Design | Agency: BORN
PurMinerals dropped the “minerals” to become PÜR, choosing to take the brand in a bolder direction to distance themselves from their more "natural" roots. Our strategy team understood that makeup is no longer about finding your signature look, it's about embracing who you want to be today. That sentiment helped to shape the areas of the site that would inspire the customer.
Every interaction of the product tiles were designed great browsing experience. Hovering gives you a view of the product's texture.
Clicking "more +" in the upper-right expands the swatch palette so you can easily see all of the shades available. Clicking the swatch changes the shade of the product you are looking at, making it easy and painless to browse.