Scion
Art Direction & Design | Agency: BORN
Scion needed a new site that showcased the cars and refreshed lifestyle of the brand and helped to quickly connect potential customers with a Scion dealer near them. Scion is no longer a standalone brand, but The Scion iA, iM and FR-S live on in the Toyota family as the 2017 Yaris iA, Corolla iM and Toyota 86.
The homepage showcases the Scion series, links potential customers to a quiz to find their ideal model, features brand partnerships and giveaways that appeal to their demographic and directs customers to their closest Scion dealer.
A tool that was easy to reach from any product page allows customers to customize and save their perfect Scion and puts other helpful tools at their fingertips.
The product page shows the cars in their full glory, focusing on details. From this page it is easy to schedule a test drive or customize the model.
A scrolling gallery full of gorgeous, full screen photos on the product detail pages lets the customer explore the interior and exterior of the vehicle at their leisure as if they were in a showroom.
Scion knew where their audience was always on mobile. Making it easy to browse through car models and find a dealership painlessly on small devices was a must.
