Art Direction & Design    |    Agency: Fluid

FEED is a company that creates products that help to feed people all over the globe. While they created many products for other companies, their own collection was growing. They needed a new online flagship to showcase the fashion-forward brand they were becoming while paying homage to and educating customers about the brand's important mission and impact.

For the initial design concept, we explored elements that feel organic, but fresh.

The homepage's interactive areas allow for organic product discovery and showcase the bran'd beautiful content. A dynamic counter below keeps track of the meals provided by product sales and donations.

The collection pages allow FEED to showcase their beautiful content and provide storytelling around their product collections.

Here's a look at the same template for a different collection with more products.

The product detail page showcases the product and educates the customer about the impact their purchase will provide.

On special product pages, like this one for FEED's 'Kenya Bag', there are more areas to showcase the craftsmanship of the product and the story behind the artisans who created it.

The blog helps FEED share the bigger picture with their audience. Customers can learn more about FEED's many efforts and shop special product curations.

The shopping experience on mobile is just as effortless as it is on desktop.

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