Art Direction & Design    |    Agency: BORN

Moroccanoil is an iconic brand that has grown into a full line of hair and body products. Their new site became a place to showcase their new breadth of product and brand voice, bringing the sensory experience of their products to life.

As Moroccanoil puts it, "The signature Moroccanoil scent is an iconic juxtaposition of notes that transport the senses, conjuring images of a relaxing beach-side vacation, and the feeling of indulging in a luxurious spa." Unable to take advantage of the sense of smell, we wanted to make sure the visuals on the site transported visitors in the same way.

The product detail page is clean, maintaining a feeling of luxury, offering a large product image akin to holding the bottle in your hand.

Later, when Moroccanoil launched their new curl line, they needed a page to showcase the product line, offer up professional styling tips, and to help customers find out which products are right for their curls.

Shoppable styling tips make it easy to learn how to "cocktail" different products to achieve the look you want.

Bringing in a shoppable social feed for #mocurl creates more excitement around the product launch.

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