Murad
Art Direction & Design | Agency: BORN
While the brand has changed since I redesigned the site, I'll call on Dr. Murad's words to describe how the site was redesigned to reflect the true personality of the brand:
"Murad.com has been redesigned to better reflect this mission and become a true representation of my Inclusive Health philosophy. As you explore the website you’ll discover many new features, including stories of people who have followed an Inclusive path to happier, healthier lifestyles."
Product detail page concept for orienting users through a product range.
The homepage has flowing areas full of engaging, editorial-style content with dimension. We stayed away from strict grids or anything that may read “clinical”.
The navigation and text areas were created to be flexible in both position and color. This allows Murad to create a wide variety of looks as their content changes.
There was a challenge to move the design needle away from “salsey” when it came to the look of Murad’s popular Resurgence line that first appeared on infomercials.
The navigation and text areas were created to be flexible in both position and color. This allows Murad to create a wide variety of looks as their content changes.
