Branding, Art Direction & Design | Agency: Optaros | yocoat.com
YoCoat is an online provider of automotive paint supplies that aims to sell direct to body shop owners. I was asked to join the team at Optaros as they were tasked with coming up with the brand, guidelines, look and feel and most importantly, the online store. The branding process was really fun and collaborative. The client team was super enthusiastic and their excitement was contagious.